Americafruit

Felicity Huffman prepares a Caesar salad to promote Dole’s...

Thu, 15 Mar 2012 06:50:51 -0400

Felicity Huffman prepares a Caesar salad to promote Dole’s Salad’tude campaign. The actress, famous for her role as a working wife and mum in Desperate Housewives, is the show’s second star to put their name to a fresh produce brand, following Marcia Cross’s recent tie-up with Albert Bartlett’s Rooster potato brand.

US start-up PodPonics is aiming to cater to locavores by...

Wed, 26 Oct 2011 22:59:54 -0400

US start-up PodPonics is aiming to cater to locavores by bringing the production to them, growing hydroponic vegetables in shipping containers.

"There has been only a slight focus on consumer value, and we need to find a new balance. The easiest..."

Tue, 09 Aug 2011 04:35:50 -0400

“There has been only a slight focus on consumer value, and we need to find a new balance. The easiest way is to reduce price, but the better way is to provide a healthier product, and innovative and unique concepts. But mostly, it is providing a superior flavour experience.”

- Jelger de Vriend of Innovative Fresh, speaking at the PMA’s 30th annual Foodservice Conference & Exhibition in Monterey, California

Sunkist Sorcery: The citrus marketer has been promoting its...

Mon, 09 May 2011 06:31:57 -0400

Sunkist Sorcery: The citrus marketer has been promoting its Sunkist Gold Nugget Mandarins with the help of a magician.

"Reinforcing our financial position in Argentina is part of our strategic plan. This strategic plan..."

Fri, 29 Oct 2010 11:55:11 -0400

“Reinforcing our financial position in Argentina is part of our strategic plan. This strategic plan recognises the importance of Expofrut Argentina as a leading exporter of fresh produce.”

- Tom Paemeleire, chief operating officer of Univeg’s fruit and vegetable division, explains the group’s decision to pump an extra US$15m into Argentinean subsidiary Expofrut, which reportedly incurred losses of almost 115m pesos (US$29.7m) last season.

Who’s that driving a forklift towards a pallet of bananas?...

Tue, 26 Oct 2010 04:06:22 -0400

Who’s that driving a forklift towards a pallet of bananas? It’s Chiquita chief executive Fernando Aguirre as you’ve never seen him before. (And no, we’re not just referring to the dyed hair…)

“Very hard to grow, very hard to pack.” So what...

Thu, 21 Oct 2010 04:46:19 -0400

“Very hard to grow, very hard to pack.” So what exactly is making Honeycrisp such a popular apple within the North American fresh produce trade?